The objective of the position is to use the instruments of marketing for the components of the marketing mix in such a way that the implementation of the strategies, concepts and plans worked out with them leads to a consolidation and expansion of the company's positions in the market.
The responsibility profile of the job description is divided into the sections
- Strategy development, planning and goal setting,
- Responsibility for product policy,
- Responsibility for pricing policy,
- Responsibility for communication policy,
- Responsibility for the sales policy and
- Job-related responsibility for team coordination
The tasks for which responsibility is to be assumed are assigned to the characteristics Execute, Plan, Control, Decide and Organize. An activity profile is included with guidelines for the company's expectations of the position holder with regard to the average expense ratios to be achieved (conceptual, operative, coordinative portions).
Document data: 1 MS-Word file with 5 pages, 256 kB