This mind map contains about 160 structured tasks in the systematic of the marketing mix (see figure), each with extensive explanations of task contents, which are stored as text notes for the individual branches.

This provides the user with the basic structure of tasks to make them more specific to the company (using a task analysis - see there). The mind map is used to identify task gaps and special features, and is the basis for assigning responsibilities (see this function chart).

Document data: 1 file .mmp format, 387 kB, editable with Mindjet MindManager up from 4.0