For the task system of marketing, the specific responsibility for 161 typical marketing tasks is defined in a responsibility assignment matrix (RAM). Categories:

• Market research,
• Strategy and concept development,
• Marketing and sales controlling,
• Product policy,
• Pricing policy,
• Communication policy and
• Sales policy

For this purpose, the individual tasks are differentiated by assigning the symbols E (decision, approval, responsibility for results.), A (execution, implementation), M (participation in implementation), I (information right) and K (control). Various notes are stored as cell comments. A check is integrated as to whether the essential responsibility specifications E and A have been made for the individual tasks.

This enables optimization approaches to be determined and information for job descriptions and process modeling can be provided in the extract. For a more detailed description, the guidebook Task Analysis is recommended.
Document data: Function diagram in MS Excel format, MS Word file "Use of the templates" with 350 kB