The orientation of company processes towards the customer is - also under the term process-oriented corporate management - an indispensable component of corporate mission statements and management guidelines. 

Further rules are needed to implement these principles in management practice; in particular, managers must be assigned their specific responsibilities. If this is not done, the guidelines are merely declarations without any practical significance.

This model of a guideline contains not only the leadership tasks of process management and regulations on the function of the "process owners" for process-comprehensive and cross-process coordination tasks, but also the allocation of differentiated responsibilities for the definition of business and service processes and for the management of

• objective formation and the monitoring of the achievement of objectives,
• process execution,
• process optimization and
• basic conditions through personnel development and IT.

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